Entertainment Hub for Xfinity TV
Xfinity knows how each user buys, browses, and discovers on their platform, giving our research team unmatched, intent-based consumer insights to set up our designers, such as myself, to maximize customer experience. To help drive positive change, I designed a brand new version of Xfinity’s TV Channels and Services selection page to help drive sales and align with new brand guidelines across the site.
I worked directly with our research team to define gaps in the entertainment management experience, as well as learn about common pain points and frustrations customers experience when navigating through the current channel selection process.
Jump to pivotal touch points throughout my design journey
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
The Brand Guidelines
Over the course of the pandemic and onward, our incredible brand team within Xfinity Experience Design worked to rebuild our brand guidelines and components. Our brand team built both a comprehensive and extensive library in what we call “2.0” styling. Our teams external from the brand team have been working to implement these brand updates in a cohesive and aligned strategy across the board. We have worked to determine instruction on varying creative executions (such as where elements can have nuance, versus where we have to align more strictly with the brand guidelines), as well as guidance for brand elements (specific pattern “dos & don’ts” for designers).
Each team rolled out restyling initiatives one-by-one, a strategy used to help make sure content was aligned and patterns were being followed correctly across the board. My team, which handles all things related to consumer purchases of equipment and services, was the last to rollout 2.0 styling.
